Loop Digital

UK Digital Marketing Company

 

Empowering a UK Digital Marketing Company to Build a Skilled Team in India Without Setting Foot in the Country

A UK-based digital marketing company specializing in SEO, video content creation, and conversion rate optimization (CRO). While they were eager to scale their operations, the thought of expanding into India seemed overwhelming due to the perceived complexity and cost of managing international growth.

Challenge

As a small-to-medium-sized business with limited resources, the client had never ventured outside the UK. They were hesitant about expanding into India due to the daunting logistical, legal, and administrative hurdles. With no legal entity in India, no internal team with local knowledge, and a small HR department, the company feared the complexity of managing recruitment, compliance, and employee engagement from afar. The idea of overseeing a remote team in India, while ensuring they felt integrated into the company culture, seemed like a distant goal.

Solution

InsourceIndia enabled the client to achieve their expansion into India without them ever having to step foot in the country. Acting as their local partner, we handled every aspect of their expansion, making it as seamless as if they were setting up in their own backyard:

Full Recruitment Management

InsourceIndia took charge of recruiting top-tier Video Editors, SEO Specialists, and CRO experts in India, based on the client’s exact needs. The entire process—from identifying candidates to onboarding—was handled remotely, keeping the client updated at every step, so they could focus on reviewing top candidates without the legwork.

Employee Engagement and Culture Building

To ensure the India-based team didn’t feel isolated, we organized regular engagement activities, including team lunches and welcome gifts, on behalf of the client. This helped the India-based employees feel connected to the UK headquarters, despite the physical distance.

Employer of Record (EOR) Services

We legally employed the client’s new hires on their behalf, ensuring full compliance with Indian labor laws. This meant the client didn’t need to establish a legal entity in India or worry about any legal complexities.

HR and Payroll Management

We acted as the client’s on-the-ground HR team, managing payroll, benefits, and employment contracts. All compliance matters were handled locally, giving the client the peace of mind that everything was taken care of, even from miles away.

End-to-End Administrative Support

InsourceIndia provided everything the new team needed without the client lifting a finger—from securing an office space to delivering equipment like laptops and software for the new hires. The client was able to delegate any administrative or logistical task to us, eliminating the need to manage these details from overseas.

Results

Thanks to InsourceIndia’s holistic team building services, the client was able to establish a high-performing team in India, all without ever needing to travel there:

No Presence Required

The client successfully built their India-based team of Video Editors, SEO Specialists, and CRO experts without stepping foot in India. Every aspect—from recruitment to HR management—was handled by InsourceIndia..

Fully Equipped Team

InsourceIndia ensured that the team had the tools they needed from day one, including laptops, office space, and any necessary software. The client was able to focus entirely on their business while we handled all logistics.

Engaged and Connected Team

Through regular engagement activities and thoughtful integration efforts, the India-based employees felt connected to the broader company culture in the UK, resulting in high morale and smooth collaboration despite the geographic separation.

Operational Efficiency

With InsourceIndia acting as their extension in India, the client avoided the usual headaches of managing international teams. From recruitment to HR compliance, they delegated all local tasks to us, freeing up their own internal resources.

Conclusion

This UK-based digital marketing company was able to expand into India and establish a productive, motivated team—without ever having to navigate the country’s complexities firsthand. With InsourceIndia managing everything from recruitment to daily HR operations, the client was able to grow their business overseas effortlessly, proving that international expansion doesn’t have to be a logistical challenge—even for SMEs.

Ready To Grow